It cost 2 paise, covered four pages, and sold 1,000 copies on the very first day. The story of the relaunch is a dramatic one that has been oft-repeated: the first edition of the paper was printed in red ink and released on the evening of March 22, when Holi was being celebrated. This proved to be successful.Īnandabazar was revived in 1922 by Suresh Chandra Majumdar and editor Prafulla Kumar Sarkar. A decade later, the two men came out with another newspaper called ‘Īmrita Bazar Patrika ’ after another family member Amritamoyee. Named ‘Anandabazar’ after a family member Anandamoyee, the paper did not do well. The Bengali language paper was launched in 1876 in Jessore district, which is now Bangladesh, by the father-son duo of Sisir Kumar Ghose and Tusharkanti Ghose. It is credited with shaping mainline Bengali thought and opinion for more than nine decades, with its successful campaignĪnandabazar ki bollo? (What does Anandabazar say?) summing up the impact it has on people across Bengal. One of the oldest publications in India, theĪnandabazar Patrika (now a part of the Anandabazar Patrika or ABP Group), lives up to this definition. Question: When and how does a newspaper become a brand?Īnswer: When it becomes a clinching reference point for every discussion, be it between intellectuals in air-conditioned rooms or betweenĭhaba when it is the touchstone that has been moulding every belief and opinion since your grandfather’s generation.
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